Why You Are Not Selling As You Should

Adama J. Adama
2 min readMay 3, 2021
Photo by Isaac Smith on Unsplash

Do you ever look at your business and see that you are not selling enough?

Why do you think that happens?

For some people, at the end of the month, they realize that they have spent more on ads than they have made from the business. The thought of that can be disturbing, especially as a successful business is defined by an increase in cash inflow.

So, if you are spending more than you are earning in return, then you are not selling as you should, and there are different reasons for this.

First, it could be that you are running your ads wrongly. Remember I mentioned spending so much money on ads, and getting nothing in return earlier.

If your ads do not have the right words or the right approach, you would get nothing from them. This is why you should probably seek the help of copywriters and/or marketing experts before launching your ads campaign.

The second factor that could be hampering your sales is that you are speaking to the wrong audience. It’s not every customer that needs what you are selling and you should not target your ads at them.

Selling a product is creating a solution for an existing problem. If they do not have a problem, why are you forcing a solution on them? Find your target audience and sell to them.

Finally, we may not like to admit this, but it could be your product.

We are in a highly competitive market of people selling similar products as yours.

What are you doing differently?

Why makes your product a better alternative to the existing ones?

Examine your product to be sure it’s topnotch. If it needs adjustments, admit it and make the necessary tweaks.

We have all had to cross this hurdle, every business person.

All the business people you look up to have had to cross this ‘Why am I not selling?’ hurdle.

I am certain you have found the answers to your question and will soon begin to sell more.

‘If you are not taking care of your customers, your competitor will’

- Bob Hooey



Adama J. Adama

The Chairman of Enadama Group. The Founder and CEO of Farm4Me Agriculture Limited.