Why Should You Set Business Goals?

Adama J. Adama
2 min readApr 28, 2021


Photo by Estée Janssens on Unsplash

Most times, you see small business owners doing the same thing for years without any remarkable progress or significant business growth.

While there may be contributing factors to this, I will be discussing one key element — GOAL SETTING.

If you are a growth-oriented business owner, goal setting must be an integral part of your business. Without a goal, a business has no destination in the mind of its owner.

Before I started Farm4me, ViableX, Ceepass, and other successful ventures I oversee today, I set goals for every one of them.

These goals are not only on paper but are also ingrained in my mind. They help me stay laser-focused and motivated to crush my daily tasks.

As a business owner, setting goals helps you to measure your short-term and long-term success.

With set goals, you are able to ascertain your level of progress in business and take decisive actions on how to scale your business.

Goal setting makes you accountable.

It helps you ask vital questions like: why am I in this business? What fuels my passion? What level is my business presently? Where do I want my business to be in 2, 3, or 5 years? What steps can I take to advance my business from where it is now to where I want it to be? What are my key performance indicators?

Goal setting helps you to take stock of your business activities/operations. If you have employees working under your management, your business goals will inspire them in the right direction.

It is not enough to set goals and write them on paper, you must ACHIEVE them through consistent work.

Like I mentioned earlier, there are many business owners who are not conscious of this important part of business success. This should not be you.

Set goals and take action now!



Adama J. Adama

The Chairman of Enadama Group. The Founder and CEO of Farm4Me Agriculture Limited.