Mastering The Art of Self-branding

Photo by Patrik Michalicka on Unsplash

As a business owner, how does the public (your customers) perceive your image?

It’s a thing to have good products and services to offer, it’s an entirely different thing to portray yourself as a brand that customers can trust with their money and do business with.

Branding is an important aspect of every business, as it makes marketing very seamless.

With a successful and reputable brand, you gain credibility and stand out in your industry.

How can you perfect the art of self-branding?

These three tips will help you get started.

Create a content and visibility strategy

This is the first step to every successful venture.

You do not start self-branding on instinct; there are factors you must consider and plans you must put in place.

A strategy session helps you lay all your hands on the table and shuffle them in the order of importance.

You should also speak to brand experts for valuable tips that will help you achieve your goal faster.

Dish out value for FREE.

Beyond the products and/or services you offer, go the extra mile by creating value-added content that will benefit your customers.

Not only will this establish you as an authority in your field, but it will also show your customers that you genuinely care about them.

If all you do is push sales (which is very important) without giving your clients extra value for buying from you, then you need to rethink your brand strategy.

The more value you create, the more your brand name is imprinted in their minds.

Networking

Mastering the art of self-branding is a journey and with a strong network of brand-focused people, you can achieve it faster.

Networking with the right people helps you build a community of like-minded individuals who will inspire & push you to achieve your branding goals.

Most importantly, you can always leverage your network when you need people to recommend or endorse your brand in the future.

Did you find these tips helpful?

Do share your thoughts in the comments section.

The Chairman of Enadama Group. The Founder and CEO of Farm4Me Agriculture Limited.