Adama J. Adama
2 min readFeb 12, 2021
Photo by dole777 on Unsplash

Social media is fast becoming indispensable.

The world is gradually becoming a place where business ventures rely heavily on social media presence to create more awareness for their goods and services.

In the Stone Age era, farmers would transport themselves to the market while some trekked long distances just to market their goods and services.

However, in this new age, advertising has become easier, thanks to social media.

Why trek long distances when you can leverage social media to reach more people today?

Social media has become a marketing platform, and your agribusiness will be more profitable if you are willing to maximise the value that social media brings to the table.

Here are ways you can leverage social media for your agribusiness.

The first thing to do is to create a business page on your preferred social media platforms just like I did for Farm4Me and Viable X.

The most popular social media apps are Facebook, Twitter, Instagram, and LinkedIn.

After creating a business page on your chosen platforms, post valuable content about your agribusiness on them. The more you post, the more visibility your agribusiness gets.

Another way you can leverage social media for your agribusiness is to create a blog or website. Beyond having a company website, your agribusiness can also have a blog where you can connect with your customers.

Through social media, you can join professional groups and network with entrepreneurs like you. The best part is you can learn valuable tips from other agribusiness owners to grow your business.

Finally, to leverage social media for your agribusiness, you have to be consistent.

By constantly talking about your business on these platforms, you gain more reach, attract new customers and retain existing ones.

If you don’t take your social media presence seriously, people can easily forget about your business.

To achieve consistency, choose a timetable that works for you. You can decide to post twice or thrice weekly, or every day, depending on your schedule.

Just ensure you are consistent.

Your agribusiness can get the needed publicity you desire if you leverage social media.

Start today.



Adama J. Adama

The Chairman of Enadama Group. The Founder and CEO of Farm4Me Agriculture Limited.