Four Mistakes Every Entrepreneur Should Avoid

Adama J. Adama
2 min readMar 22, 2021
Photo by defika hendri on Unsplash

Entrepreneurship is not a walk in the park and building a successful venture is not an easy feat. When you are running a business, especially in a country like ours, it comes with diverse challenges, many of which are avoidable.

In this post, I’ll be sharing 4 mistakes you should avoid as an entrepreneur.

Failure to Identify a target audience.

Not identifying who your customers are, blindsides you from one important aspect of running a business, which is sales.

Imagine having a warehouse filled with goods without patronage?

That’s every entrepreneur’s nightmare!

So, it’s very important that you identify your target market to avoid running into losses.

Poor Marketing Plan.

It is a common mistake for entrepreneurs to focus more on production than having a marketing strategy. That’s a wrong approach.

Marketing your products is as important as production. That’s how your customers get to know what you’re offering.

A good marketing plan puts your product/service out there, in the faces of those that need them.

This includes running ads that will catch the attention of your audience, using middlemen or marketing agencies if you can afford them, offering promo or bonus offers, among other strategies.

Fear of failure.

Most entrepreneurs only want to launch out when everything looks perfect and the idea is well captured.

When they finally launch out, there is a fear of failure lurking in their minds, so they try to run the business without taking major risks.

While risk management is important, truth is, there is a lot you’ll learn from failed attempts. For instance, when clients complain about a feature of your product, you can learn what you need to improve or eliminate completely.

Don’t be afraid to fail and try again.

The experience nudges you to look for better solutions, and with these repeated processes comes mastery.

Through the process, you also develop problem-solving skills in case similar situations arise in the future.

Launching out too quickly.

I understand the need to launch out your great idea, especially when it has great potentials to succeed. However, launching out too soon distracts you from one important fact: It’s a business, not just an idea.

There are structures you should put in place and guidelines to follow. If you ignore them, they could put the stability of your business at risk.

Many more factors account for the failure of a business but taking note of these points I have shared is a start.



Adama J. Adama

The Chairman of Enadama Group. The Founder and CEO of Farm4Me Agriculture Limited.