3 Reasons You Should Leverage Digital Marketplace

Adama J. Adama
2 min readMar 22, 2021
Photo by Lilly Rum on Unsplash

The digital marketplace is fast overtaking physical markets where stalls are erected and people haggle prices before eventually settling for an agreed price.

It is seamless, convenient, and accessible to everyone with an internet connection.

If you’re an SME owner, I’ll advise that you start looking into how you can leverage a digital marketplace for your business.

Using a digital marketplace will:

Save you from stress

Within minutes, you can get everything you want from a site just by searching for it. But you don’t have the same luxury in a physical market where you might have to walk its length just to find what you are looking for.

So, when you use a digital marketplace for your business, you make your product easily accessible to the people you want to sell to.

These days, that’s a big value advantage because people want convenience.

Curb wastage

With a digital marketplace, you can sell your products faster because you have more people who have access to them. Whereas, a physical marketplace limits the number of people who can have access to your products.

On an online platform, customers outside your geographical location can reach you, and when you sell to more people, you reduce the number of waste you’ll record in your business.

Simplify payment

With a digital marketplace, you minimize the risk of losing money or being paid less than your product is worth.

You don’t have to carry wads of cash around and risk theft when you can just make and receive payments virtually.

Are you a farmer who would like to take advantage of the best digital marketplace for farmers?

Visit Viable X today.

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Adama J. Adama

The Chairman of Enadama Group. The Founder and CEO of Farm4Me Agriculture Limited.